Back to basics.
Mother Nature already made the perfect ingredient for cleaning: soap berries. Called “that which thwarts evil elements and protects” in Sanskrit, soap berries have been used in Indian, Nepalese, Japanese, Chinese, and Native American societies to clean homes, bodies, hair, and fabrics for thousands of years – and are still used to treat medical maladies in Ayurvedic medicine.
Super-powered soap, naturally.
Soap berries contain high levels of saponins, a natural soaping agent called a “surfactant.” Its unique chemical structure allows water to move in and out of fabric fibers while the surfactant binds with oil, dirt, stains, and odors, lifting them from the fabric.
A German study in 2008 found soap berries to be as effective as chemical surfactants in detergent applications. In fact, less soap berry saponins were needed to achieve the same level of clean – just 1.5% of the formula compared to 14.7% of synthetic surfactants!*
Safe and gentle on the most sensitive skin.
Soap berries are an ancient treatment for skin conditions. Hypoallergenic, pH balanced, and ultra-gentle, Nature First by aiure’s soap berry lather causes no irritation to skin. That includes the most delicate skin: babies, dry skin, eczema, dermatitis, or psoriasis.
Making your linens lovelier.
Our natural laundry pods clean and enhance cotton, linen, silk, cashmere, wool, tech fabrics, and more. As soap berries naturally soothe and condition, you can say goodbye to fabric softeners, dryer sheets, and all that additional packaging!